About the Author

Cesar Pinto

helping online businesses and entrepreneurs since 2005

a little trip down memory lane...

Chapter I

"Nothing but a dreamer"

Cesar Pinto - How it all started

I remember those exciting days when I built my first blog (in Blogger). It was about music, chatting, and sharing, and it somehow got famous in a few weeks. Through the embedded chat, I met some people. One of them asked me to build a similar blog for her. So, I did. It was fulfilling to see how happy she was to share her own stories and music with the world and connect with her audience. We became great friends, but one day, I didn't hear from her anymore.

A few weeks later, a mutual friend told me that she had passed away. She had cancer, and I didn't know. This friend told me that she had been thrilled spending her last weeks interacting with the community in her blog. She was doing this from her small room at the hospital.

Shortly after, I left my everyday 9-5 engineering job with a few savings and lots of expectations. I started my web development journey. I figured that if I could help others to connect and interact as I did with her and provide some happiness along the way, it would be worth it.

Chapter II

"Scaling up... only to see the light"

Back in 2005, I used to play Yahoo Hearts all the time. One of those endless nights someone from that community mentioned that he needed to create a website for his upcoming venture. He had invested in a couple of trucks and was getting into the moving business. I offered to help and delivered a straightforward but functional website. It was just basic and plain HTML & CSS. He got his first contract in a matter of days, and I felt like the king of the world.

Cesar Pinto - Bitting off more than you can chew

Then someone mentioned something called 'WordPress.' All of a sudden, everything changed. I put all my focus, savings, and energy on learning WordPress. It was growing and changing so fast, new themes and plugins launched every day, and I tried to absorb it all. I spent a lot of time and money on many tools that didn't pay back or deliver as promised.

I got hooked and consumed on learning and expanding my knowledge and business. I was involved in so many different projects, writing in blogs, working as an English-Spanish translator, and trying to learn and experiment with all the tools and technology that I could. I was trying to do everything all at once, and that's usually a bad idea. I was a workaholic. The money, on the other hand, was excellent, but I had no life. This work pace started to take its toll on my health, my relationships, my family, and my joy.

Chapter III

"Getting the balance right"

To make a long story short, it took me a while to understand that I needed to narrow my niche and decide on the tools I'd use and master from that point on. I knew in the back of my head that it was the right move, but I was so caught up in the moment that it was hard to pull back and focus.

It wasn't until my wife got pregnant, and more precisely until I looked into my first daughter's eyes for the first time, that I finally understood. Life is not about getting what you want, but about getting what you need, and loving what you have. Right there, holding my first daughter in my arms in the delivery room, I had all I needed.

Cesar Pinto - Sharing the knowledge

Why I do what I do

Looking back, something that I would have loved to have when I started (or didn't know what to do) is someone to guide me, someone to tell me what tools to use and teach me patiently how to use them, someone who has started from scratch and be in a position to give advice based on his own experience (and not because he read something about it on the internet), an unselfish soul with no objections when it comes to sharing everything he learned and continues to learn every day.

How much time, money, and frustrations would that have spared me? Well, sharing the knowledge is precisely what this is all about.

Load More Testimonials

Some Fun Facts

Cesar Pinto - Kahlua

Kahlua (our dog)

She's in charge of the security of the business, 24/7.

Cesar Pinto - Yahoo Hearts

Yahoo Hearts

Probably among the top 5 players of all time.

Cesar Pinto - Nada Bueno

Nada Bueno

THE music blog, the first of its kind, still standing.

That Moment

In a cab, about to become parents for the first time.

Highest standards. Happiest customers.

He changed the game for us...

Cesar is an incredible talent and resource for us! His ability to see the vision of where projects are headed and make them happen is fantastic! We spent years… and wasted a lot of money on people who said they could do a lot when they would end up contributing so little.


Testimonial - Kirk Behrendt
Kirk Behrendt
ACT Dental

He came highly recommended...

Cesar blew me away with the membership site he developed for me. I knew I needed tech help but he gave me so much more. Not only is my site aesthetically pleasing, it’s intuitive and I get the best complements from everyone that sees it.


Testimonial - Pam Chavez
Pam Chavez
Health on the Homefront
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