Skills - Professionalism - Prompt Response - Ongoing Support

Focus on growing your online business without worrying about the 'techie stuff'

Websites - Membership Sites - Landing Pages - Funnels

...and everything in between!

How to choose the right set of tools for my project and fit all the pieces together?
How do I install and configure the tools properly?
What do the various options and settings do?
How do I make my site look just like the demo I saw?
Is the Memberoni theme enough for my membership, or do I also need an LMS?
How do I start adding and editing my own content?
What is a child theme and why do I need it?
Do I need to develop custom code or modify the ‘functions.php’ file?
How can I make sure that my plugins and other technology won’t create any conflict?
How can I build a sales funnel using Landing Pages and how do I fit the pieces together?
How do I set up and implement an automation in my auto responder to send emails on certain events?
How do I integrate Amazon S3 in the mix to deliver my files?
How can I give different access to the forums depending on the membership level?
How do I add an affiliate system to my project?
How do I run a test to see if everything is working just fine?
Where do I even start to look if a recurring payment fails?
How do I cancel a subscription and/or refund a transaction?
How can I optimize and reduce the time that it takes to my site to load?
What else do I need to consider to get the most out of my investment?

Tame or avoid the learning curve!

Don't things look so simple and straightforward after reading the blog articles, watching the sales videos, and checking the reviews and testimonials? Afterward, you are pretty much sold, and deservedly so.

But the truth is that for a functional website, there is an initial and ongoing learning curve. You need to choose the right technology that works well together. Also, you need to know how to implement, manage, and maintain it effectively. This comes by experience and extended learning curve.

The technology that I recommend will do a great job. I have researched, studied, and used everything that I recommend. I know firsthand that the companies stand behind their products, the people on the support forums are very helpful, and the tools play well together.

Time is a limited resource for all of us. We all have to make choices of what is the most productive and effective use of our time. Is it a wise investment to devote your time in learning how to use the theme, plugins, and other technology? Do you have the background and experience to know what works and what doesn't work? Is your time investment more valuable in learning and managing the technology or investing it in running, growing, and marketing your business?

I have the expertise and backgrounds to either implement your vision or help you along the learning curve.

Overwhelmed? Looking for direction and peace of mind?

  • I can help you implement your great idea for a website, a landing page, funnel or a membership, and everything in between. Let me show you where to start and how to turn that into an actionable plan.
  • My experience and expertise will allow you to focus on your business instead of spending so many hours trying to master the tools needed to build your community. Let me help eliminate the frustration you feel because you don't seem to be getting anywhere.
  • Let me help you make a great first impression with your website. I can take your site beyond the basic functionality of being up and running. Together we can get your website to look like you want it to.
  • With me on board, you don't have to worry about optimization, updates, fixes, tweaks, implementation of new features, dealing -if needed- with the developers of the theme, plugins, hosting, etc., and learning how everything works and fits together. You can leverage your expertise and time on managing and expanding your business.
  • My goal is to exceed your expectations. I do that by focusing on communicating, meeting deadlines, providing quality work, and then making sure the expected results are achieved. By doing this, your project will run smoothly where you can focus on growing and managing your business.

Having him on the team brings a lot of peace of mind

"Having Cesar on the team brings a lot of peace of mind. I know that if I need something Cesar will be there with the answer. Everything gets done quickly and gets done right the first time.

I love working with Cesar, he is a creative problem solver who makes my life easier."

Barry Moore

Let's bring your idea to life!

Here are the 3 Steps I use for any project to make it look good and have great functionality while focusing on meeting and exceeding your expectations.

1. building

After discussing your project, I will build a demo (website, landing page, membership, etc.) in my staging environment (or yours) using the theme, plugins, and any other tool that we agreed upon.

2. testing

During the process, you will be able to log in, look around, and test. This way, you can see firsthand how the project is going. That enables you to suggest changes, fixes, improvements, features, etc. along the way. No waiting until the day you launch to see what the website looks and feels like.

3. migrating

Once you are satisfied with the results, I will migrate the project to its final location.

After the project is finished, the end result will be...

Easy to work with

Using the Content Builder, it's just a matter of dragging, dropping, and editing.
★ ★ ★ ★ ★

Satisfyingly fast

Even faster if you use a decent cache plugin and do some optimization on the server.
★ ★ ★ ★ ★


So you can easily convert your visitors into subscribers, clients, and members!
★ ★ ★ ★ ★

I would recommend him in an instant

"Cesar is totally awesome to work with….

People like Cesar are rare these days. He is the real deal. He is knowledgeable, easy to work with, fast at replying to emails (and at doing the work). He is also one of the nicest professionals I have worked with. But for Cesar, I would not be where I am now. His methods are seriously client focused and he has a really commercial outlook. Not only does he do the job but he is happy to FULLY explains how he did it often using a video recording to show me which is so incredibly helpful.

I love working with Cesar. I have worked with scores of people over the last 10 years and Cesar is No.1. He is the first person I turn to when I have a techie issue and I need a fast, honest and accurate reply. I would recommend him in an instant and hope I will continue to work with him for all my projects in coming years."

Suzi Witt

The best stack of tools for your project

The effectiveness of your website relies on developing a strategy. The best strategy relies on the right combination of tools and technology.

The following is a list of the 'core' tools & technologies I use and recommend using (I have researched, studied, and extensively used everything that I recommend.) I know firsthand that the developers stand behind their products, and the people on the support forums are very helpful.

I am confident that these tools will work together and provide you superior functionality and presentation to offer the best user experience possible.


If your membership is going to be based on courses and lessons, this is the best theme you'll currently find. More info here


A very powerful and easy-to-use membership plugin that comes with almost everything you need integrated. More info here

Thrive Themes

The best suite of marketing tools at your disposal (regardless of the type of project, Thrive Architect is a must). More info here


For email marketing and marketing automation, regardless of the type of project, you can't go wrong with AC. More info here

ActiveMember 360

If you are using ActiveCampaign and want to protect content with tags, consider this one as your membership plugin. More info here


A great option to integrate your WordPress plugins with leading CRMs and marketing automation platforms. More info here


Cart pages, sales funnels, everything you need to sell your products and track your entire business with ease. More info here


If you are looking for a forum to sync with your membership site, that looks good and with a ton of features, this is it. More info here


No more confusing analytics. Map out your funnel on an easy-to-use canvas & watch traffic flow through your funnel. More info here


Beautiful & intelligent on-site messages and CTA's for your website that convert more visitors into leads & customers. More info here


If you want to optimize the performance of your website, with minimal configuration & instant results, look no further. More info here


Boost customer engagement with perfectly timed personal videos on a simple platform with powerful integrations. More info here

Still under review


Create engaging presentations, infographics, and other visual content with ease. More info here


Create professional lead magnets and convert more website traffic into leads. More info here

Other resources to consider


You can't go wrong using either or - choosing one or the other depends on the extension you're looking for.


I Recommend SiteGround (GoGeek plan) or WPX Hosting because of their simplicity and support. Another popular option is LiquidWeb.

Files: Amazon S3

The best cost-effective option when it comes to host and secure your files. Create an account here (include 12 months of free tier access).

Videos: Vimeo or Wistia

These two are good options for your video hosting & streaming. Vimeo is the most cost-effective solution, and Wistia is just the best one around.


Depending on what type of site you have (regular or membership) you usually need 4 - 6 extra plugins to take care of forms, SEO, forum sync, etc. and any other functionality you want to add.

Other Tools

These are the ones that will let you know what's going on in your site and make it grow in the long run — analytics, funnels, automation, social networking, affiliates, scripts, zaps, etc.

He changed the game for us

"Cesar is an incredible talent and resource for us! His ability to see the vision of where projects are headed and make them happen is fantastic! We spent years… and wasted a lot of money on people who said they could do a lot when they would end up contributing so little.

Cesar changed the game for us! Now, with his help, we get more done in one day than we used to get done in a month. We couldn't be more thrilled to call him part of our team! I highly recommend Cesar Pinto!"


Sounds good! What's the cost?

To better understand your specific needs and give you a fair quote, we need to get in touch first. My fee depends on many factors. Some of the factors include the complexity of the project and whether it is a one-time project or a recurring working relationship.

I don't bill by the hour, nor do I recommend clients enter a technical project based on paying an hourly rate. There needs to be setting expectations and a pre-determined cost for a project to be successful. Don't sign up for a project where the final price is unknown or keep increasing.

The following are some factors that I focus on to make a project successful, and my clients happy:

  • Effective Communications. We discuss the project until we both agree upon the results. Through-out the project, you have the opportunity to review and comment on what is being created. We continue communicating regularly.
  • Responsiveness and being available. I am usually just one email away (or message away in Slack) when needed. You may need help once a week or multiple times a day. I will always do my best to be available when needed.
  • I'm continually striving to deliver projects to the highest standards of quality, safety, and reliability (not to mention the on-demand tutorial videos that will also be yours to keep). This will allow you to focus on strategy and promotion, and not the tools & technology that you are using.
  • I will partner with you all the way. I will answer your questions and record tutorial videos whenever needed (that will also be yours to keep). This is particularly important in the long-term working relationship because you will have the opportunity (if you want to) to learn how to run your website as you move forward.

Do you also offer ongoing support?

I do. I offer a 'Tech Peace of Mind' monthly plan (priced differently depending on your particular needs), and it's basically me taking care of everything related to the 'tech side' of your membership (updates, optimizations, fixes, dealing -if needed- with the developers of the theme, plugins, hosting, etc.) and helping you out with the general needs of the site (landing pages, customization, tweaks, implementation of new features, consulting, etc.). You might need me once a week or five times per day; it doesn't matter. You can always count on me (even on Weekends if it's an urgent matter and I'm around).

I'm a one-person team, so I take care of everything personally (no sub-contractors or other people hired to do the job or offer support), and all the communication takes place in a private Slack channel created specifically for your project, so it's easy for you (or your team) to go through the Q/A or follow the tutorial videos.

Please scroll down to the FAQ section for more details about working together.

A valuable member of the team, not just a contractor

"Cesar did a fantastic job on my new membership website. His work is such an improvement over what I had before. He made it easy and fun for me to use, easy to teach to my assistants, and easy and enjoyable for my members to navigate. The members are impressed with the site, and that makes me very happy. I had some complex needs for my site, and Cesar really helped me find workable solutions, keeping the big picture in mind. He helpfully set me up with new technical features that make the site more enticing for my members and easier for me to manage, as well as screenshots and short training videos to train me and my assistants on the site admin panel.

I especially appreciated Cesar’s contributions to the content-delivery strategy of the site, which helped me decide the most efficient ways to provide my content to members and how to adjust my business model accordingly.

Cesar has been a valuable member of the team, not just a contractor. He cares about the relationship, and he cares about finding the best solution. When he isn’t sure of the right course, he goes the extra mile and researches it. He was extremely dedicated and also easy to reach, via Slack, with any questions or for fixes. Also has a warm attitude and good sense of humor — important for those high-pressure times! Would definitely work with him again."


Ready to discuss your project?

Please fill out the following form (most of the fields are mandatory):

    Your Name:
    Your Email:

    Are you a member of the Membership Academy?
    What kind of project do you want to develop?
    Where are you at right now? Nowhere. I don't even know where to startI know what to do, I don't know how to do itI already have a project going, just want to make it betterI want something specific doneI'm looking for someone to take care of the 'techie side' of my businessI want both, project development and ongoing supportOther
    Please include a brief overview of the project, including the tools that you plan on using (if any):

    Cesar who?

    Cesar Pinto - Helping online businesses and entrepreneurs since 2005.

    I remember those exciting days when I built my first blog (in Blogger). It was about music, chatting, and sharing, and it somehow got famous in a few weeks. Through the embedded chat, I met some people. One of them asked me to build a similar blog for her. So, I did. It was fulfilling to see how happy she was to share her own stories and music with the world and connect with her audience. We became great friends, but one day, I didn't hear from her anymore.

    A few weeks later, a mutual friend told me that she had passed away. She had cancer, and I didn't know. My friend told me that she had been thrilled spending her last weeks interacting with the community in her blog. She was doing this from her small room at the hospital. Shortly after, I left my everyday 9-5 engineering job with a few savings and lots of expectations. I started my web development journey. I figured that if I could help others to connect and interact as I did with her and provide some happiness along the way, it would be worth it.

    Back in 2005, I used to play Yahoo Hearts all the time. One of those endless nights someone from that community mentioned that he needed to create a website for his upcoming venture. He had invested in a couple of trucks and was getting into the moving business. I offered to help and delivered a straightforward but functional website. It was just basic and plain HTML & CSS. He got his first contract in a matter of days, and I felt like the king of the world.

    Then someone mentioned something called CMS (content management system). They called this CMS WordPress. All of a sudden, everything changed. I put all my focus, savings, and energy on learning WordPress. It was growing and changing so fast, new themes and plugins launched every day, and I tried to absorb it all. I spent a lot of time and money on many tools that didn't pay back or deliver as promised.

    I got hooked and consumed on learning and expanding my knowledge and business. I was involved in so many different projects, writing in blogs, working as an English-Spanish translator, and trying to learn and experiment with all the tools and technology that I could. I was trying to do everything all at once, and that's usually not a good idea. I was a workaholic and WordPress 'technoholic'. The money, on the other hand, was excellent, but it meant that I had no life. This work pace started to take its toll on my health, my relationships, my family, and my joy.

    To make a long story short, it took me a while to understand that I needed to narrow my niche and decide on the tools I'd use and master from that point on. I knew in the back of my head that it was the right move, but I was so caught up in the moment that it was hard to pull back and focus.

    It wasn't until my wife got pregnant, and more precisely until I looked into my first daughter's eyes for the first time, that I finally understood. Life is not about getting what you want, but about getting what you need, and loving what you have. Right there, holding my daughter in my arms in the delivery room, I had all I needed.

    Some people ask me why I always use the same image as my avatar. The avatar was created using a significant and essential picture in my life. The photo was taken the day before our first child was born. My wife and I were on our way to the clinic, and I had finally promised that I'd make my family the priority from that point on. We thought of 'capturing the moment' when we arrived, so we asked the cabbie to take a picture. The picture captured that look in my wife's eyes, that facial expression full of hope and dreams. It always keeps me driven and reminds me of the promise I made that day.

    Looking back, something that I would have loved to have when I started (or didn't know what to do) is someone to guide me, someone to tell me what tools to use and teach me patiently how to use them, someone who has started from scratch and be in a position to give advice based on his own experience (and not because he read something about it on the internet), an unselfish soul with no qualms when it comes to sharing everything he learned and continues to learn every day.

    How much time, money, and frustrations would that have spared me? ¯\_(ツ)_/¯

    That is, precisely, what this is all about.

    It's official; Superman wears Cesar Pinto Pyjamas!

    "That's no overstatement, Cesar has been a virtual superhero with the assistance he’s provided in helping rebuild my membership association. Creating a membership site doesn’t come without a cost, but the money spent on employing Cesar’s services was, by far, the best investment I made.

    What might have been four months of hard work, with lots of trial and error, was calmly accomplished in little over a week. But more than just the timed saved, the greatest benefit for working with Cesar is the reassurance of knowing that everything is in safe hands. And, if you encounter any difficulty, at any time, Cesar is there to help you find a clear and effective solution.

    If you’re building an online business, and especially if it involves a membership site, then I wholeheartedly recommend the services of Cesar Pinto."

    jon moss

    Frequently Asked Questions

    What do you need from me to start working?

    A description of the project (as detailed as possible - this will be crucial to define the right tools for your project) and some content if available (text, pictures, videos, sections, etc.).

    How much do you charge?

    There's not one single answer to this question. Every project is unique and quoted based on its requirements. To give you a fair quote, we need to get in touch and discuss these requirements first.

    How long does it usually take you to complete and deliver a project?

    It depends. Is it a full website? A landing page? A sales funnel? A membership? On average, my turnaround is 48-72 hours, but the pace of any project is mostly determined by how much input the clients can provide about what they want and how soon the content is ready.

    Don't you stick around for a bit after delivering a project?

    Of course. I'll be beside you for two weeks after the project has been delivered to answer all your questions and record tutorials explaining anything you want to know. After that, you can keep me around for more customization, updates, support, optimization, etc. joining my 'tech peace of mind' plan.

    Will I be able to update the site myself when it's finished?

    Yes. You will learn to manage the essential aspects of your website on your own, and I will provide you with a set of comprehensive video tutorials to help you. Plus, I will be around to answer any questions you have.

    Does my current site need to be offline while you are working?

    Absolutely not.

    I'm not interested in a full site, just a few landing pages or a funnel. Are you up for it?

    I am. If it has anything to do with Thrive Themes or any of the tools mentioned in this site, let's get in touch and discuss it.

    I don't have any experience when it comes to websites or membership sites. Will you still help me?

    Of course! All you need is an idea of what you want to do online. If you can envision it, I will work with you and bring your idea to life.

    Do you exclusively work with the tools mentioning in this page?

    Yes. Although I have experience working with other tools, I currently work with the ones mentioned on this page only.

    What Theme should I use for my project?

    It depends on your preferences and the type of website you want. If you're a ThriveThemes' member, you already know that the core of their themes is pretty similar, so there wouldn't be a specific one that works better than the others (I'd choose Pressive or Rise for now, until their long-awaited ThemeBuilder is out).

    If you are building a membership delivering mostly courses, lessons, and files, I recommend the Memberoni theme and the ThriveArchitect plugin.

    Who writes the content for the site?

    That should be you. You are the expert on your business, so it's best if it comes from you or someone from your team.

    Can you work directly in my own hosting?

    Yes. I mentioned a few sections above that I usually start sketching your project in my staging environment. However, if you prefer me to start directly in your hosting account, I would, as there are no technical issues.

    Do you offer optimization services? My site takes too long to fully load

    I do. Optimization is one of my priorities on every project I take. Note that speed mainly depends on your hosting package, so make sure to choose a good one.

    Can I get one-on-one help and support for my project?

    Of course! You may need help once a month or five times a week, it doesn't matter, you can count on me. If required, we can even set 1-on-1 webinar sessions. There's also my famous 'Tech Peace Of Mind' monthly plan that you can join anytime.

    Can I take the monthly support option for just one month?

    I'm afraid not as the minimum commitment is three months, but let's get in touch and discuss your particular needs. I'm sure we can come to a solution.

    What if I need help on my site down the road?

    Just get in touch. I'm only a message away (currently living in Lima, Peru - Central Time | EST-1 | GMT-5 | BST-6) via email, contact form, or instant messaging on Slack.

    * I don't talk directly to clients (that'd be unfair to my other clients).

    Thank you so much!

    "Cesar is the steady and solid problem-solver I've used for setting up a membership site as well as redesigning my website. He is fast, reliable and has solved all tech problems I've encountered so far. I'd recommend Cesar any time."

    helle laursen

    Nordic Compassion

    "Cesar was a pleasure to work with. He delivered a quality website in a timely manner and always made himself available to address any concerns we had. We will definitely be working with him in the future."


    Music entrepreneur Club

    "Working with Cesar to develop my website was a very collaborative process that resulted in a website I am so excited about! He professionally balanced listening to my needs and wants for the website with providing solid advice and guidance about best practices for conversation and SEO."


    Soccer Parenting Association

    "Cesar is outstanding! He's helped us build our membership site from start to finish, including all 3 Levels, email automation, payment integrations - the works! You won't go wrong hiring him!"

    bill roth

    Annuity Agents Academy

    "I am SO grateful to have Cesar on my team. I knew that Thrive Themes was the way to go for me. I wanted to focus on creating content though and the thoughts of having to put my site together on my own felt overwhelming (and a waste of my time).

    I could see that blogging would be a foundational piece of my business and I wanted to be able to do that in the most optimized way without having to rely on others. I reached out for help in the Thrive Themes forum and Cesar responded.

    With just a domain name and a huge desire to create value for women with fertility challenges, we started out. In no time I had a lovely site. And now I am publishing on a regular basis. We continue to improve it one step at a time but the foundations of a very solid educational business are in place and my skills are growing.

    I love working with Cesar. He has a lot of experience and knowledge which he shares very generously. As well as being excellent at the technical and marketing side of things, he has a personable and empowering way about him. He is a wonderful teacher and models beautifully how to create value for his clients! I feel so lucky to have him on my team and can recommend him without hesitation.

    deirdre morris

    Engaging The Feminine

    "When building out a membership site, you're bound to run into some snags. For me, these problems always seemed so easy to fix (i.e., changing the padding between menu items, styling registration pages with CSS, etc.). Yet they consistently turned into multiple-day or deals... where I'd be stuck leveraging Google search until 4am most nights and communicating with less-than-helpful plugin 'support teams'.

    I hired Cesar, and within twenty minutes, he solved two issues I'd spent the last 72 hours trying to fix. I plan on using him for all of my membership work moving forward."


    Perfect Hair Health

    "Since I've been working with Cesar, I've been delighted with the service he provides. Everything I ask to be done is dealt with so quickly, and he answers all my questions - which there are many! - patiently."

    jane travis

    Grow Your Private Practice

    "Cesar has been a pleasure to work with. He is knowledgeable, affordable, and highly responsive, which is incredibly important when you have customers waiting and need an immediate response."

    amy maricle

    Mindful Art Studio

    "I've been working with Cesar for 10 years and for 10 years, he has played an integral role in the success of our website and internet marketing goals. He is knowledgeable, collaborative, and dependable. If I have a question, I know Cesar has an answer."

    angela leone

    Messa & Associates

    "Cesar has been the most amazing help to me and not only that I feel that I have made a new friend... Cesar is there 24/7 ready to help any which way he can to deliver the answers or actually solve the issue for me. Having Cesar as my mentor has helped me focus on more important areas of my online business and saved me hours and hours of time!!

    I hope to be doing more business with Cesar in the future, and appreciate all the time he has put in, in helping me get to where I am today."

    justine olausen

    Blu Butterfly Nail Tips

    "Cesar and Thrive Themes, what a powerful combination. I was highly impressed with his skills, professionalism and his prompt response. From now on he will be the only designer I work with. A+++


    My Columbia Basin

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