My name is Cesar, and helping with the tech of your online project is what I do.
Focus on growing your online business without worrying about the 'techie stuff.'
Focus on growing your online business without worrying about the 'techie stuff.'
Up and running in a matter of hours? You bet!
You intend to figure it out, but the days and weeks slip by without you making any progress. All the while, you're leaving money on the table…
It'll keep happening. You do some market research, validate your idea, set a minimum viable product, etc., and then hit a brick wall when it comes to the actual development of the site. You find lots of issues and frustration when you try to do it yourself or hire the wrong person, which slowly makes you lose a big chunk of that enthusiasm you had at the beginning.
It's overwhelming, but it doesn't have to be.
what do you offer?
Tech peace of mind. Solid foundations and support for your online project. Most entrepreneurs don't know what tools to use (or how to use them efficiently). That's what I help you solve.
who is this for?
Anyone interested in having a system with the most control and stability to develop something genuinely bespoke while offering a great user experience to their audience.
Experience and speed of response. I've been in the business since 2005, and I typically reply almost immediately or within half an hour, even if it's just to say, "I can't help you with that."
Absolutely. I'm a one-person team, so I take care of everything personally. No sub-contractors or other people are hired to do the job or offer support. No gibberish, no lies.
Every project I take involves four stages:
After chatting about your project, we set the plan of action and define the core tools to be used: here, we need to ask each other all the questions we have, determine the quote, deadline, etc.
In a private Slack channel (that you'll own): this will allow you and your team to ask (and see) how things are going while moving forward and me to consider any feedback you had in the process.
A Google Sheet will contain login details to all the moving pieces that will connect. While building the site's structure, I'll perform a few tests to ensure they 'talk' to each other as expected.
After the project is delivered, I offer two weeks of full support at no cost. After that, you can keep me around by joining my famous 'Tech Peace of Mind' monthly plan or hiring me on a task basis.
(it means) experience and strategy
I once read that for an online project to be successful, you only need two things:
1. Providing a solution to a certain problem
2. Telling everybody about it
You can't successfully and confidently do 2 without nailing 1.
In the WordPress environment, anybody can install plugins, themes, use pre-made templates, etc. and have a website running in a matter of minutes. No biggie, just a matter of clicking a few buttons, and I've seen many individuals calling themselves 'full-stack developers' that do pretty much that. But there's a lot more to it.
On any site, from choosing the right set of tools for the project to making them all work as a single unit, you do need experience (so you do for troubleshooting, optimizing your setup as you grow, and offering immediate support to your members.) Wrong decisions in this regard will only bring headaches and lost of 'tech gremlins' in the future.
You don't need to break the bank to have a functional site that offers a great user experience to your audience. The difference between a project being successful or not is always the same: strategy.
I'm here to help. If you want a website that works, please reach out. I will partner with you all the way, making sure it gets done right and runs smoothly for years to come.
If you're not there yet and aren't sure what tools you would need to meet your particular requirements, let's chat. I'll do my best to point you in the right direction - no strings attached.
quality, not quantity
No gibberish, no lies. Best reputation comes from hundreds of satisfied customers around the world, and under that lens, you can't pretend to be something you are not.
you win, we all win
All this effort won't make any sense if it's not good enough to help others. Being successful in helping others has been the driving force to keep going since day one.
enjoy what you do
There has to be joy in whatever it is that you do. Personal satisfaction will always beat profit in the long run, although there's no rule against achieving both.
helping, not selling
Money should not be what drives you. It's collateral. Don't use marketing to pretend to be an expert or promising results: you get there with hard work and consistency.
my famous 'tech peace of mind' plan?
OK, maybe not that famous.
It's not for everyone, and slots aren't always available, but it might fit your needs perfectly.
It's a monthly plan, priced differently depending on your particular needs. It's me taking care of everything related to the 'tech side' of your website (updates, optimizations, dealing with the developers of your 'tech stack,' etc.) and helping you out with the site (landing pages, customization, tweaks, new features, optimizations, etc.)
The plan is not based on the amount of work but the confidence of having me around. Plus, you can learn how to do all these things with tutorial videos and cancel anytime with a click of a button.
I'm a one-person team, so I take care of everything personally (no sub-contractors or other people hired to do the job or offer support). All the communication occurs in a private Slack channel that you'll own (it's free to you), and everything will be safe there for as long as you need.
Highest standards. Happiest customers.
He brings a lot of peace of mind...
Having Cesar on the team brings a lot of peace of mind. I know that if I need something Cesar will be there with the answer. Everything gets done quickly and gets done right the first time. He is a creative problem solver who makes my life easier
The Active Marketer
Get him now if you want peace of mind...
Without exaggeration I can say that there has not been any emergency Cesar could not promptly diagnose and provide a solution for. The peace of mind I have knowing that Cesar is able to quickly respond, diagnose and give a solution is why I have been able to scale my business and double my income.
Sean Wilson Piano
I would recommend him in an instant...
People like Cesar are rare these days. He is the real deal. He is knowledgeable, easy to work with, fast at replying to messages (and at doing the work). He is also one of the nicest professionals I have worked with.
Inside Out Entrepreneur
He offered solutions that we wouldn't have considered...
I'm so impressed by his knowledge in the area of memberships. We initially hired him for a one-time tech fix and decided to go with his monthly plan for on-going support, and I'm so glad we did. He offered solutions that we wouldn't have considered, and he optimized our existing setup. I couldn't be happier with the results.
The 'tech' Stack
Which ones to choose?
Confusion. Most entrepreneurs don't know what tools to use (or how to use them properly). All the options and misinformation out there make it a lot harder, minimizing the chances of success. That's what I help you solve.
I have a very particular set of skills related to a specific set of tools for my work.
I'm listing below some of the tools I work with and recommend using if you're starting a new online project - You DON'T need to use them all (just a few ones depending on your requirements.) You also DON'T need to change your current stack (unless you want to.) If you're not sure about this and have some questions, happy to try to point you in the right direction.
If I had to mention one more theme for you to consider in your project, it would be Kadence. It's modern, fast, and the possibilities are limitless.
For email marketing and marketing automation, regardless of the type of project, you can't go wrong with them. More info here.
If you are looking for a forum to sync with your membership, that looks good and with useful features, this is it. More info here.
Boost customer engagement with personal videos on a simple platform with powerful integrations. More info here.
Cart pages, sales funnels, all you need to sell your products, courses, and track your business with ease. More info here.
A very decent option to Zapier. Constantly evolving and adding new integrations. More info here.
No confusing analytics. Map out your funnel on an easy-to-use canvas & watch traffic flow through your funnel. More info here.
There are some affiliate links within some of the tools listed above - I will receive a small commission if you click on an affiliate link and then purchase the product (if you don't want this to happen, please search for them in Google.) I would never recommend something I haven't extensively used. However, please ensure that these tools fit your particular requirements before buying.
The Membership Academy
My area of expertise is the 'tech side' of websites, particularly membership sites.
I'm great friends with the founders of the Membership Academy, which I highly recommend you join if you're interested in learning all about membership sites: strategy, marketing, and everything else you might need. However, if you want to take the 'tech worries' out of the equation or need help with that along the way, I'm your guy.
By working with us both, you can end up having both a great membership site and a solid marketing strategy.
Highest standards. Happiest customers.
He cares about your business...
Cesar is one of the best developers I've ever worked with, and I've worked with a lot! He's helpful, patient, and an expert on all things related to Thrive Architect. Cesar's contribution goes beyond simply delivering a project; he cares about your business and thinks like a true partner.
The Reinvention Institute
The realization of your vision...
We brought a concept to Cesar and within a very short amount of time he had built the stage for what is the Business On Purpose Roadmap. Cesar works off of principle and thoughtfulness with his end goal being the realization of your vision. This guy is LEGIT!
Business on Purpose
How can we chat in Slack? And why should we?
If you already have a Slack account, please click on this link and send me a message when you get to the channel.
If you have not used Slack before:
- Click on the link anyway.
- Use your Gmail account (preferred) to access.
- Click on the 'Create Account' button.
- Send me a message by clicking on my name.
For me, the main reason for using Slack is that everything is safe and available to check out (conversations, assets, files, etc.) anytime. Their free tier is usually enough, and I'd recommend getting both the desktop and mobile versions.
How much do you charge?
There's not one single answer to this question. Every project is unique and quoted based on its requirements. To give you a fair quote, we need to get in touch and discuss these requirements first. I don't bill by the hour, nor do I recommend clients enter a technical project based on paying an hourly rate (don't sign up for a project where the final price is unknown or keeps increasing.)
How long does it usually take you to complete and deliver a project?
It depends on the type of project. On average, my turnaround is 12-48 hours, but the pace is mainly determined by how much input the clients can provide about what they want.
What do you need from me to provide a quote or start working?
A description (as detailed as possible) will be crucial to define a plan of action and the right tools for your project or if the ones you already selected are the right ones.
Does my current site need to be offline while you are working?
What if I have some questions while you're working on the project?
I will record downloadable video tutorials addressing them for further reference. They will remain in the private Slack channel created for the project so you or your team can come back to them when needed.
Do you exclusively work with the tools mentioning in this site?
Yes and no. Although I have experience working with other tools, I primarily work with those mentioned on this site.
Are there other costs involved besides your fee?
Only the ones related to the tools you need to purchase (and in the future, renew) to develop/grow your project, although becoming my client means you can use some of them for free but under my license.
Don't you stick around for a bit after delivering a project?
I do. I'll be beside you for two weeks after the project is delivered to answer all your questions and record tutorials explaining anything you want to know.
Do you have a 'demo' of your work?
Yes, I have a few of them. Reach out if you want to take a look - it might give you some ideas.
Can you replicate the looks and functionality of another site?
Can I get one-on-one help and support for my project?
Sure thing. My famous 'Tech Peace of Mind' monthly plan is available for you to join anytime. It's not for everyone, and slots aren't always available, but it might fit your needs perfectly. I also work on a task basis if the monthly plan is not for you.
Can I take the monthly support option for just one month?
Due to its nature, the minimum commitment is three months, but let's get in touch and discuss your particular needs. I'm sure we can come to a solution.
Do you offer optimization services? My site takes too long to fully load
I do. Optimization is one of my priorities on every project I take. Note that speed mainly depends on your hosting package, so make sure to choose a good one.
I don't have any experience when it comes to websites. Will you still help me?
Of course! All you need is an idea of what you want to do online. If you can envision it, we'll work together and bring your vision to life. You'll learn how it all works while moving forward.
Highest standards. Happiest customers.
He always has the answer...
Cesar is a wizard. There is no other word for it. He always has the answer when it comes to the complexities of building a membership site and forum. Cesar has been instrumental in this journey and I'm not sure I would ever have been as successful without his guidance. He is an incredibly clear communicator and he makes everything stress-free and easy. Such a pleasure to work with. Highly recommended!
Canine Education Academy
He will be there when you need him...
After working with Cesar on multiple projects, I can highly recommend his services to others. He has impressed me by partnering up with me to implement my concepts by using the considerable and broad expertise that he has. He not only thinks through my requests, but he also suggests many things that I have not considered. He has been very responsive to my requests or problems. He takes ownership in what he does.
helping online businesses and entrepreneurs since 2005
a little trip down memory lane...
"Nothing but a dreamer"
I remember those exciting days when I built my first blog (in Blogger). It was about music, chatting, and sharing, and it somehow got famous in a few weeks. Through the embedded chat, I met some people. One of them asked me to build a similar blog for her. So, I did. It was fulfilling to see how happy she was to share her own stories and music with the world and connect with her audience. We became great friends, but one day, I didn't hear from her anymore.
A few weeks later, a mutual friend told me that she had passed away. She had cancer, and I didn't know. This friend told me that she had been thrilled spending her last weeks interacting with the community in her blog. She was doing this from her small room at the hospital.
Shortly after, I left my everyday 9-5 engineering job with a few savings and lots of expectations. I started my web development journey. I figured that if I could help others to connect and interact as I did with her and provide some happiness along the way, it would be worth it.
"Scaling up... only to see the light"
Back in 2005, I used to play Yahoo Hearts all the time. One of those endless nights someone from that community mentioned that he needed to create a website for his upcoming venture. He had invested in a couple of trucks and was getting into the moving business. I offered to help and delivered a straightforward but functional website. It was just basic and plain HTML & CSS. He got his first contract in a matter of days, and I felt like the king of the world.
Then someone mentioned something called 'WordPress.' All of a sudden, everything changed. I put all my focus, savings, and energy on learning WordPress. It was growing and changing so fast, new themes and plugins launched every day, and I tried to absorb it all. I spent a lot of time and money on many tools that didn't pay back or deliver as promised.
I got hooked and consumed on learning and expanding my knowledge and business. I was involved in so many different projects, writing in blogs, working as an English-Spanish translator, and trying to learn and experiment with all the tools and technology that I could. I was trying to do everything all at once, and that's usually a bad idea. I was a workaholic. The money, on the other hand, was excellent, but I had no life. This work pace started to take its toll on my health, my relationships, my family, and my joy.
"Getting the balance right"
To make a long story short, it took me a while to understand that I needed to narrow my niche and decide on the tools I'd use and master from that point on. I knew in the back of my head that it was the right move, but I was so caught up in the moment that it was hard to pull back and focus.
It wasn't until my wife got pregnant, and more precisely until I looked into my first daughter's eyes for the first time, that I finally understood. Life is not about getting what you want, but about getting what you need, and loving what you have. Right there, holding my first daughter in my arms in the delivery room, I had all I needed.
Why I do what I do
Looking back, something that I would have loved to have when I started (or didn't know what to do) is someone to guide me, someone to tell me what tools to use and teach me patiently how to use them, someone who has started from scratch and be in a position to give advice based on his own experience (and not because he read something about it on the internet), an unselfish soul with no objections when it comes to sharing everything he learned and continues to learn every day.
How much time, money, and frustrations would that have spared me? Well, sharing the knowledge is precisely what this is all about.
Highest standards. Happiest customers.
He changed the game for us...
Cesar is an incredible talent and resource for us! His ability to see the vision of where projects are headed and make them happen is fantastic! We spent years… and wasted a lot of money on people who said they could do a lot when they would end up contributing so little.
He came highly recommended...
Cesar blew me away with the membership site he developed for me. I knew I needed tech help but he gave me so much more. Not only is my site aesthetically pleasing, it’s intuitive and I get the best complements from everyone that sees it.
Health on the Homefront
Some Fun Facts
Kahlua (our dog)
She's in charge of the security of the business, 24/7.
Probably among the top 5 players of all time.
THE music blog, the first of its kind, still standing.
In a cab, about to become parents for the first time.